Under Regional Cooperation Council’s “Support to the implementation of the RCC Triple-P Tourism in SEE: Promotion, Policy, and Pilots Grants Work Programme”, a project under the title ‘Strengthening of WB Identity by Exploiting Cultural Cross-roads to Brand New Tourist Destinations’ – SeeCulture is approved for funding.
Wearing its rich history and being a cross-road of multiple civilizations over centuries, the Western Balkan region has much to offer in terms of remembrances. The history and legends (forgotten by the younger generations), can be revitalized through stimulating interpretations and presented to the wider audience by explaining how the WB cities have been shaped and remodeled over the years to become what they are today. In a new departure, techniques such as product development, branding, storytelling and networking play a pivotal role in sustainable destination development.
Specifically, the project addresses the theme of the ‘cross-roads of civilizations as regional identity – fortifications to be the first product archipelago to introduce the identity’, pioneering a new regional product/route under the name “Meeting of Cultures” that aims to positively influence the business activity along the developed regional tourism route. The chosen localities in Sarajevo, Kotor and Novi Sad aim to become new tourist destination starting points for visitors of the cities, but also offer, within a specific geographic area, a distinctive and untold narrative of the cities’ evolvement.
The Grant Award Ceremony will take place in Sarajevo at RCC Secretariat premises on November 9, 2018.
Looking forward to a successful project launch and implementation!
This project is funded by the European Union